There’s nothing quite like SEMA. Thousands of builders, innovators, and off-road fans all in one place. This year, Rockworkx hit Las Vegas not as exhibitors, but as attendees soaking it all in, reconnecting with industry friends, and getting inspired by the latest builds and gear shaping the off-road world.
One of the highlights for us was seeing our ambassador Trailhunter USA (Eric) front and center at the show. His Bronco was parked in the Silver Lot, first in line in front of the North and Central Halls, and it looked incredible from every angle.
Even from a distance, you couldn’t miss the setup. His rig was sporting Turn Offroad MOLLE panels with our Rockworkx Multi-Tool proudly mounted front and center, our tire harness and mesh bag, and of course our thumb screws holding it all down.
It was a proud moment to spot our gear on a show-stopping Bronco that truly represents what we’re about... real-world function that looks right at home on any adventure rig.
Last year, Rockworkx took home a Global Media Award at SEMA for our Multi-Tool — a huge moment for a small team with a big mission: make gear that works hard and looks good doing it.
👉 Read the story behind our award-winning design.
This year was different. We weren’t there to compete, we were there to be inspired. We spent the week walking the show floor, checking out new tech, and talking with other brands about what’s next for the off-road community. Let’s just say: if you liked the Multi-Tool, you’re going to love what’s coming next.
SEMA is always a reminder that this industry is powered by people. We ran into familiar faces, met new ones, and got to hear from off-roaders who actually use our gear out on the trails. Every story, every photo, every “hey, I’ve got one of those!” keeps us motivated to keep designing smarter, tougher tools for the trail.
We might not have had a booth this year, but Rockworkx was definitely there walking the floors, taking notes, and planning the next round of innovations. Big things are in motion behind the scenes, and we can’t wait to show you what’s next.
Stay tuned, stay ready, and keep building.
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